Flaviar's 2023 Advent Calendar - Is it Worth it?
We have early access to Flaviar's highly coveted 2023 Advent Calendar. Follow along as we break down the value proposition, detail the packaging and go in-depth with this year's ultimate whiskey lover's holiday gift.
Project Overview
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Note: Flaviar's 2023 Advent Calendar is more than just a holiday gift; it's an experience. Since its inception in 2018, this highly coveted Advent Calendar has been the go-to gift for whiskey enthusiasts, often selling out completely in early November.
Comprehensive Value Proposition Analysis
In 2023, Flaviar presents a curated selection of 24 premium 50ml whiskey vials from global distilleries, designed for an unparalleled tasting journey. The Advent Calendar distinguishes itself with intricate and unique artwork that perfectly complements Flaviar's unique brand identity. With an impressive track record of over 65,000 units sold and an average customer rating of 8.7 on Flaviar.com, the expectations are sky-high for this year's edition.
If you\'re familiar with Flaviar\'s subscription service, you\'re aware that its key attraction lies in the curated tasting packages. With a global whiskey market surpassing $65 billion in 2022, choosing the right bottle can be both overwhelming and costly. There is simply too much out there to try. Flaviar\'s Advent Calendar serves as an affordable gateway to premium whiskey tasting.
Enjoying a quality whiskey shouldn\'t break the bank. At most restaurants, a single pour of Angel\'s Envy can set you back $18, whereas Flaviar offers the entire bottle for just $42.99. Even rarer bottles, which can command a $200 price tag for a single tasting at bars, become accessible with Flaviar\'s model.
Breakdown of Whiskey Diversity in Flaviar\'s 2023 Advent Calendar
Geographical Diversity
The selection features whiskeys from 7 different countries, including 13 from the United States, 3 from Ireland, 4 from Scotland, 1 from Australia, 1 from England, 1 from Denmark and 1 from Japan.
Type Diversity
With 6 distinct types of whiskey represented, the variety includes 6 Rye whiskeys, 5 Single Malts, 4 Bourbons, 5 blended, and 3 Irish whiskeys, plus 1 Scotch whisky.
Aging & Cask Finish
Special aging processes include one cask strength, one bottled-in-bond, and one port cask finish whiskey.
The Money Line: Cost Analysis
| Component | Lower Bound (USD) | Upper Bound (USD) |
|---|---|---|
| Average cost of one 750ml bottle | $61.25 | $84.58 |
| Average cost of a 50ML sample | $10.20 | $14.10 |
| Package of 24 samples | $244.80 | $338.40 |
| 2 Glencairn glasses | $20 | $20 |
| Premium packaging | $20 | $20 |
| Flaviar Base Membership | $60 | $60 |
| Total Package Value | $344.80 | $438.40 |
Summary
We estimated the total package value to be between $344.80 and $438.40. This is significantly higher than Flaviar's pre-order price of $250, making it an attractive offering.
Disclaimer: The figures provided are estimates based on industry trends and are subject to change. We have opted for a conservative markup of 150% for the 50ml samples.
The Experience: Packaging and Improvements
Premium Packaging
The foam packing is form-fitted, snug, and keeps everything tight and safe. The two Glencairn glasses are secure with no fear of breaking. The 2023 Edition has some subtle improvements, including perfectly centered numbering on each sample. The artwork shines with a golden hue, creating a luxurious unboxing experience.
No More App
Flaviar listened to the critics of 2022. One of the loudest complaints was around the tasting journal requiring users to download an app. Many users reported issues that broke the experience. This year, Flaviar went back to analog - providing a detailed and well-appointed physical tasting journal.
1-Year Membership Included
Your purchase includes a 1-year Flaviar Base Membership with free shipping on orders above $60, early access to exclusive bottlings, member prices on select products, and access to educational resources.
Final Verdict
Highly Recommended
Yes, I do recommend Flaviar's 2023 Advent Calendar. This is truly a unique product and gift that lasts long after the 24 days of sampling. The price point is right, the presentation is solid, and the membership extends the gift for a full year. I enjoyed my experience and look forward to sampling each whiskey.
Frequently Asked Questions
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